Thursday, February 10, 2005

You're free now.

Some of the best advice I've ever been given is about to be revealed...

"If you're a creative, you have the freedom to be as crazy as you want."

Guess what? It's true.

I'm not talking about the kind of crazy where one might carry an axe around the office, or drink Windex for lunch, but the kind of crazy that reflects who you are as a person.

If you're a good, original copywriter, you probably are a little bit crazy. C'mon. Admit it! You're among friends here.

The truth is that creative thinking and writing (in certain contexts) are respected in the business world, and the business world has given creatives the reputation as being a little bit crazy. I've often heard about people having to tippy-toe around creatives to get what they need. And no one ever responded to that person and said "hey, a creative has no right to be so darned...well...creative!" Of course I would personally never want to put anyone in a situation where they are scared of me...Does that sound believable?

I'll define the parameters more later. But in the meantime, know that if you are a creative and can design or write, you have earned the right to express your personality in a creative way. Be cranky. Be funny. Be bold. Make no sense if you want! Say things that provoke thought and make people laugh. You've earned it. Live out loud.

Congratulations and welcome to the club. Please use your power responsibly.

1 Comments:

Blogger daniello said...

*Disclaimer: I will not be help responsible if we do not agree on the terms or conditions of creative, and if by being creative, you cause harm to your career, or self, although I would like to hear about it and would probably blog about it.

4:46 PM  

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